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Travelodge, Europe’s fastest growing budget hotel chain, was experiencing a record number of bookings online. 

Rooms were available from £26 per night, so rather than discount further, the client wanted to add incremental value for new and existing customers on a limited budget.

Swordfish designed, built and launched a rewards microsite under the name of MyTravelodgeRewards.co.uk.

Six partners were recruited for the launch including English Heritage and Virgin Wines. Next, the range of incentives was refreshed to suit the time of year, with £2000 worth of discounts made available on family days out, golf and days at the races. Incentives were also provided for motorists who could take advantage of discounted sat-nav devices or RAC breakdown cover.

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