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Miller Harris

Online retailing is a difficult remit for a fragrance company, particularly for a brand such as Miller Harris that prides itself on an exquisite in store experience. Not only do their online customers have to imagine the fragrances they are choosing, they also expect the personalised luxury service they receive in store. Swordfish is challenged to deliver email and social media communications to encourage customers to buy, return and experiment with Miller Harris fragrances as much as they would if they could visit a store. With this email programme at the website’s marketing helm, the customer base has grown 3 fold in the last year and the website has grown to be the number 2 retail outlet in the company.

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