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Jojo Toy Range Launch

Swordfish developed a digital campaign to coincide with the launch of interactive toy range Jojo. The campaign includes a microsite and interactive game designed to showcase the products and encourage sales through various retailers. In a saturated market the Jojo products demonstrate a new innovation in toys that can communicate with children and encourage development in movement and play. Swordfish have promoted the launch of the products and the game via partnerships with top parenting sites and PR activity on key websites and blogs.

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