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Ready or not, here comes Jojo!

Ready or not, here comes Jojo!

Jumbo Games, the electronic toy manufacturer, has appointed Swordfish to promote the launch of its new interactive toy range Jojo.

The Jojo products demonstrate a new innovation in toys that can communicate with children and encourage development in movement and play. The motorised rabbit character Jojo comes to life using clever technology to follow and play hide and seek with a child.

Swordfish have created a digital campaign centering around a microsite which includes an interactive game designed to engage with parents and kids alike, whilst showcasing the new products in order to drive online sales.

Swordfish will promote the launch of the products and game via partnerships with top parenting websites and social media activity on key websites and blogs.

Jumbo Games’ Marketing Manager Kirstie Oliver comments: “Jojo features the very latest technology in toys designed to react to children’s voices and stimulate play and movement from babies and toddlers. Swordfish have developed a digital campaign fitting to this innovation and have impressed us by sourcing the right channels in which to engage parents and children with the brand”.

A Swordfish spokesperson adds: “We believe the key to engaging families with young children is to keep it simple yet compelling. The game we have developed is easy and fun to play but also manages to demonstrate the toys abilities. For the adults we have developed the microsite which is both informative and entertaining. Parenting websites have been fascinated with the story of Jojo as it is such a unique product. Our success in digital campaigns for kids products continues to flourish and we are delighted with that.”

Play Jojo game


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