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Peppa Pig the star as Jumbo appoints Swordfish for launch task

Peppa Pig the star as Jumbo appoints Swordfish for launch task

Jumbo Games, Europe’s largest puzzle manufacturer, has appointed integrated agency Swordfish to develop and manage the launch of its latest award-winning game.

The campaign, launching 27th July, will involve promotions with key parenting and kids websites, as well as seeding a specially created digital version of the game.

Pre-school favourite Peppa PigPeppa is the star of the show in the brand new game, Peppa Pig Tumble and Spin, which was awarded Children’s Game of the Year at Toy Fair 2009 in February. Up to four players can join in the game, which features Peppa’s voice and theme tune.

Swordfish has recruited a clutch of website partners due to go live next month, offering parents the opportunity to win exclusive Peppa Pig prizes from the Jumbo portfolio and sample the game online.

Kirstie Martin, Marketing Manager at Jumbo, comments: “Peppa Pig is a hugely popular character for pre-school children and we are confident that Tumble and Spin will be a great success. It’s never easy getting through to busy parents with young families and Swordfish’s approach and expertise in the sector area has really impressed us.”

A Swordfish spokesperson adds, “Jumbo has a strong brand identity and an enviable portfolio of licenses and products for the children’s market. Our experience and contacts will allow us to get in front of parents with appropriate and entertaining activity that allows them to assess the game at a time that is convenient for them. Having worked with Kirstie during her time at BBC Worldwide, we are very excited to be reunited and given the opportunity to work with such a major brand in the children’s games sector.

Winning a Gold ISP award for our Nick’s Big Trip campaign for Vauxhall and Nickelodeon last year, combined with our experience for other kids brands such as Charlie and Lola, Teletubbies, CBeebies and In the Night Garden, means we are being approached more and more by brands seeking to engage with parents, especially online.”

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