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Swordfish develops Free Days Out campaign for Travelodge

Swordfish develops Free Days Out campaign for Travelodge

Swordfish is working together with Travelodge, one of the UK’s leading and most recognisable hotel chains and the nation’s No.1 hotel choice on the web. Swordfish have developed Travelodge’s latest campign ‘Free Days Out’

The campaign launches nationally this week until the end of August. With any Travelodge rooms booked in July, as many as five ‘Days Out’ discounted vouchers can be downloaded from their website www.daysout.co.uk/travelodge. These vouchers will save families up to £120 on days out across the UK.

With record high inflation in the UK, many families are experiencing the negative effects of the credit crunch and becoming more price conscious. By offering cost saving solutions, this campaign targets families to increase room bookings at Travelodge over the summer months. Leisure industry research also predicts more Britons will take holidays within the UK than travel abroad, and as a low cost hotel chain, Travelodge is helping more families to afford a break this summer.

Swordfish has created an exciting and creative integrated marketing campaign, as well as developing and implementing a comprehensive micro site, allowing customers to download their choice of Days Out vouchers The campaign is also being supported in press and email activity

Elly Hogg, Group Account Director of Swordfish comments: “We have a great working relationship with Travelodge and I am delighted to be part of such a worthwhile campaign. We have utilised our knowledge and expertise in the sector to provide strong, creative, bespoke activities that will successfully communicate their key messages.”

Bonnie Doe from Travelodge says: “Swordfish is an outstanding agency and due to the strength of their proposition and their proven ability to deliver cost-effective and highly compelling campaign activity we were confident they would deliver the results required and add value to our brand. Given the slump in the economy affecting consumers’ disposable income for leisure activities, we want to make sure we are offering them the best value for money break this summer.

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